A Control Tower or Command Center collects and analyzes multiple data sources and provides Supply chain management teams with visibility, root cause identification, predictions, alerts, response agility and performance management, shifting focus from reactionary management to responsive planning​

The term Control Towers has evolved over the years. Modern Control Towers address the above challenges more elegantly than their predecessors​

Control Towers synchronize supply and demand by combining people, process, data, organization and technology to create end to end visibility, collaboration and orchestration across the ecosystem.​