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TADA Cognitive Solutions builds a System of Action that helps complex industrial enterprises respond to supply chain disruptions in hours instead of weeks, on top of the ERP and planning systems they already run.

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About TADA

What is TADA?

TADA Cognitive Solutions is a supply chain software company. It builds a System of Action that helps complex industrial enterprises respond to supply chain disruptions in hours instead of weeks. TADA sits on top of a company’s existing ERP and planning systems rather than replacing them.

What problems does TADA solve?

Most supply chain problems come from disconnects between a company’s data, processes, and partners. Those disconnects lead to poor visibility, material shortages, unplanned downtime, and communication breakdowns between teams. When a disruption hits, teams usually fall back on email, spreadsheets, and meetings to decide what to do. TADA connects that information in one live model and coordinates a single response across functions, so teams can act in hours instead of weeks.

Who is TADA built for?

TADA is built for complex industrial enterprises, including automotive, industrial manufacturing, materials, dealers, and healthcare providers. It also serves mid-size manufacturers.

Who uses TADA day to day?

TADA is used by the teams that run the supply chain, including planning, procurement, production, logistics, and inventory. Instead of each team working in its own system, they all work from the same live view of the business and act together when something changes. Supply chain leaders use it to see the full picture and drive results across functions.

What recognition has TADA received?

Gartner named TADA a Cool Vendor in 2021. In September 2022, Gartner recognized TADA as one of only three companies with true composite digital twin technology, and in January 2023 it listed TADA as one of only two companies with intelligent data platforms. SupplyChainBrain named TADA a Great Supply Chain Partner three years in a row, in 2022, 2023, and 2024. Forbes recognized TADA among the best supply chain management software companies in 2022, and Forbes Advisor named it a best supply chain management software in 2024.

Platform and technology

What is a System of Action?

A System of Action is a layer that sits above ERP and planning systems and turns supply chain signals into coordinated decisions and actions. Systems of record store what happened, and planning systems forecast what should happen. A System of Action senses change, predicts its impact, weighs the options, and coordinates the response across procurement, production, inventory, and service.

What happens when a disruption hits?

Say a key supplier is going to miss a delivery. TADA detects the change and traces its impact across the network, showing which plants, orders, and customers are affected. It then lays out the response options side by side with their financial impact, such as expediting from another supplier, reallocating inventory, or resequencing production. Procurement, production, logistics, and customer teams see the same recommended actions and coordinate one response, so the issue is handled in hours instead of over days of emails and meetings.

What does the TADA platform include?

TADA runs as seven modular Systems of Action: Procurement, Supply, Production, Distribution, Customer, Fleet, and Strategic. All seven run on one shared model of the business, the patented Digital Duplicate®.

What is the Digital Duplicate®?

The Digital Duplicate® is TADA’s patented, no-code model of a company’s business. It creates a live replica of the company’s data systems and business processes that updates continuously in real time. It goes beyond a single digital twin by combining many digital twins into one model of the entire supply chain, so a change in one place can be traced across plants, orders, and customers.

Learn more about the Digital Duplicate®

How is a Digital Duplicate® different from a digital twin?

A digital twin usually models a single asset, product, or process. TADA’s Digital Duplicate® combines millions of digital twins into one model of the company’s entire supply chain, including its systems, processes, and partners. It is built around how the business actually works rather than how its data happens to be stored, and it stays synchronized as conditions change. Gartner has recognized this as composite digital twin technology.

How does TADA use AI?

TADA’s AI agents run on top of the Digital Duplicate®, so they work from a live view of how the supply chain actually behaves. They make governed, explainable recommendations that teams can act on right away, and they help predict changes before they turn into problems.

Is TADA’s technology patented?

Yes. TADA’s technology is protected by 14 patents.

How does TADA keep data secure?

TADA uses end-to-end encryption and integrates with single sign-on services. Access controls make sure each user sees only the data they are permitted to see. For sharing data with suppliers and other partners, TADA offers a blockchain-based trust layer that keeps shared data secure and auditable.

How TADA compares

How is TADA different from an ERP or planning system?

ERP and other execution systems record and run transactions inside each function, and planning systems decide what should happen. TADA sits above both. When reality moves away from the plan, it traces the impact, compares the response options side by side, and coordinates one response across procurement, production, inventory, and service.

Does TADA replace our ERP or planning tools?

No. TADA sits on top of the systems you already have, including ERP, planning tools such as Kinaxis and o9, and data platforms such as Palantir. It connects them and adds coordinated execution.

What is supply chain orchestration?

Supply chain orchestration is the coordination of decisions and actions across every part of a supply chain, including procurement, production, inventory, logistics, and customer service, so they respond to change together. When demand shifts or a disruption hits, orchestration connects the affected teams, systems, and partners, weighs the trade-offs, and aligns everyone on a single response. It is different from planning, which decides what should happen; visibility, which shows what is happening; and execution, which carries out transactions within each function.

What is signal-to-action time?

Signal-to-action time is the number of hours between a supply chain disruption and a coordinated response to it. TADA uses it as the main measure of how well a company orchestrates its supply chain.

How does TADA compare to Palantir?

Palantir is mainly a system of insight. Teams use it to unify data, build custom models, and analyze operations, which often takes dedicated engineering work. TADA is a System of Action built specifically for supply chains. It comes with ready-made supply chain models and coordinates the response when conditions change. TADA can sit on top of Palantir.

Read the full TADA vs. Palantir comparison

How does TADA compare to o9 Solutions?

o9 is a planning system that aligns demand, supply, and financial plans through recurring planning cycles. TADA is a System of Action that works between those cycles, responding to disruptions as they happen and coordinating execution across functions. Companies can keep o9 for planning and add TADA on top.

Read the full TADA vs. o9 comparison

How does TADA compare to Kinaxis?

Kinaxis is a planning system known for concurrent planning across demand, supply, and production. TADA is a System of Action that connects those plans to coordinated execution, so teams can respond to disruptions in hours instead of waiting for the next planning cycle. TADA sits on top of Kinaxis rather than replacing it.

Read the full TADA vs. Kinaxis comparison

How does TADA compare to SAP IBP, Blue Yonder, and Aera Technology?

SAP IBP and Blue Yonder are planning systems. SAP IBP provides standardized planning connected to SAP ERP, and Blue Yonder focuses on algorithm-driven planning and optimization. Aera Technology provides decision intelligence that recommends or automates actions. TADA is a System of Action. It sits on top of planning and decision systems like these, keeps a live model of the whole supply chain through its Digital Duplicate®, and coordinates the response across functions when conditions change.

Implementation

How long does it take to deploy TADA?

TADA typically deploys in 8 to 10 weeks. Pre-built, reusable applications mean most deployments need no custom code.

What systems and data can TADA connect to?

TADA has integrated with more than 200 data sources, including legacy on-premise ERP systems, cloud CRM systems, data lakes and warehouses, and spreadsheets. Data can come in through APIs, SFTP, file uploads (such as XLS, CSV, and TSV), and web forms.

Does TADA work with system integrators?

Yes. TADA works with system integration partners.

See TADA’s system integration partners

Results

What results have TADA customers achieved?

Customers have reported $256 million in cost reduction at a Fortune 500 commercial vehicle manufacturer, a 38% throughput improvement at a Fortune 1000 outdoor equipment manufacturer, and a $120 million working capital improvement at a Fortune 500 medical technology manufacturer.

Read TADA case studies